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Google Tag Manager
Welcome
Welcome to Google Tag Manager (0:59)
Workbook
Module 1: Foundations
Introduction to Tag Management (5:34)
Google Tag Manager Concepts (2:59)
Setting up Google Tag Manager (6:34)
User Permissions (3:26)
Using a Measurement Plan (5:38)
[Quiz] Foundations
Module 2: How Google Tag Manager Works
Tags (3:35)
Adding Your First Tag (3:16)
Triggers (6:04)
Previewing and Debugging (2:01)
Sharing a Preview (2:20)
Publishing (1:46)
Google Tag Assistant (1:31)
Workflow (2:40)
[Quiz] How Google Tag Manager Works
Demo Website
[Exercise] Using the Demo Website (1:31)
Module 3: Variables
Variables (7:53)
Custom Variables (4:50)
Advanced User-Defined Variables (4:42)
[Walk-Through] Using Variables with Triggers (2:54)
[Exercise] Variables (1:56)
[Quiz] Variables
Module 4: Data Layer
Introduction to the Data Layer (3:43)
Using the Data Layer (7:22)
[Walk-Through] Enhanced Ecommerce (3:09)
Data Layer Events (2:50)
[Quiz] Data Layer
Module 5: Events
Google Tag Manager Events (5:07)
[Walk-Through] Debug Console (1:54)
[Quiz] Events
Module 6: Triggers
Click Trigger (4:32)
Link Click Trigger (5:12)
[Walk-Through] Link Click Trigger (2:49)
Scroll Depth Trigger (5:52)
Element Visibility Trigger (3:05)
Form Trigger (5:48)
Timer Trigger (1:15)
History Change Trigger (1:40)
JavaScript Error Trigger (1:05)
Module 7: Trigger Logic
[Walk-Through] Exception Trigger (3:21)
Trigger Conditions (5:37)
[Quiz] Trigger Logic
Module 8: Tag Sequencing
Tag Firing Order (4:03)
Tag Sequencing (2:48)
Tag Sequencing for Facebook (6:19)
Module 9: Additional Tags
Google Ads Tags (7:11)
Custom HTML Tags (4:31)
Module 10: Maintenance
Container Version Control (3:39)
Environments (2:59)
Naming Conventions (2:24)
Folders (1:12)
Workspaces (1:57)
Maintenance Best Practices (1:47)
[Quiz] Maintenance
Bonus
[Walk-Through] Cross-Domain Tracking (4:03)
Conclusion
Thank You (0:51)
Final Course Quiz
Certificate and Feedback
Discussion Area
Tag Sequencing for Facebook
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