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Google Ads Fundamentals
Welcome
Welcome to Google Ads Fundamentals (1:09)
Module 1: Foundations
Introduction to Google Ads (6:06)
Where Your Ads Appear (11:46)
[Exercise] Organic and Paid Results (2:02)
Quality of Your Ads (10:56)
[Quiz] Foundations
Module 2: Objectives
Defining Objectives (4:44)
Account Life Cycle (3:54)
Workbook [Part 1] (1:10)
Module 3: Working with Keywords
Keyword Research (8:16)
[Walk-Through] Keyword Planner (4:09)
Additional Tools (2:53)
Keyword Targeting (8:47)
[Quiz] Keywords
Workbook [Part 2] (1:05)
Module 4: Creating Campaigns
Structuring Campaigns (7:18)
[Exercise] Grouping Keywords - Part 1 (1:00)
[Exercise] Grouping Keywords - Part 2 (1:47)
Workbook [Part 3] (1:51)
Interface Features (5:06)
[Walk-Through] Interface Features (3:02)
Creating Campaigns (6:33)
[Walk-Through] Creating Campaigns (4:39)
Bidding Strategies (11:24)
Module 5: Working with Ads
Text Ads (6:42)
Ad Testing (4:27)
Editorial Policies (4:38)
Workbook [Part 4] (0:55)
Ad Extensions (10:53)
[Quiz] Working with Ads
Module 6: Targeting and Settings
Location and Language Targeting (6:23)
Device Targeting (3:23)
Ad Delivery (3:40)
[Quiz] Targeting and Settings
Workbook [Part 5] (0:59)
Module 7: Optimization
Campaign Experiments (2:11)
[Walk-Through] Ad Experiments (2:06)
Optimization (8:57)
Optimization Tips (3:57)
Module 8: Conversions
Conversion Tracking (11:48)
Importing Google Analytics Conversions (5:30)
Reporting (7:31)
Performance Planner (2:55)
Module 9: Display and Remarketing
Display Targeting (7:35)
Remarketing (4:39)
Building Audience Lists (9:41)
Targeting Ads (2:38)
Module 10: Landing Pages
Optimizing Landing Pages [Part 1] (2:39)
Optimizing Landing Pages [Part 2] (4:30)
Landing Page Optimization Guide
Module 11: Management
Account Access (1:26)
Multiple Accounts (1:51)
Account Organization (2:39)
[Exercise] Checklist (0:45)
Conclusion
Thank You (0:42)
Final Course Quiz
Discussion Area
Feedback and Certificate
Structuring Campaigns
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