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Google Analytics Complete
Welcome
Welcome to Google Analytics Complete (1:10)
Module 1: Fundamentals
Introduction to Google Analytics (5:15)
Using a Measurement Plan (6:08)
Getting started with Google Analytics (4:10)
Account Structure (3:18)
Google Analytics Terminology (3:49)
[Quiz] Terminology
Calculating Time (2:57)
How Google Analytics Works (8:57)
Interface Features (4:50)
[Walk-Through] Interface Features (1:52)
Module 2: Reports
[Walk-Through] Home Report (1:43)
[Walk-Through] Realtime Reports (2:04)
[Walk-Through] Audience Overview Report (0:49)
[Walk-Through] Lifetime Value Report (1:24)
[Walk-Through] Active Users Report (1:22)
[Walk-Through] Cohort Analysis Report (2:04)
[Walk-Through] Audiences Report (1:53)
[Walk-Through] User Explorer Report (2:29)
[Walk-Through] Demographics and Interests Reports (3:37)
Enabling the Demographics and Interests Reports
[Walk-Through] Geographic and Language Reports (3:11)
[Walk-Through] Behavior Reports (5:11)
[Walk-Through] Technology Reports (1:50)
[Walk-Through] Mobile Reports (1:49)
[Walk-Through] Benchmarking Reports (2:32)
[Walk-Through] User Flow Report (2:14)
Acquisition Reports (2:32)
[Walk-Through] Acquisition Overview Report (2:28)
[Walk-Through] Channels Report (0:56)
[Walk-Through] Treemaps Reports (2:18)
[Walk-Through] Source/Medium Report (2:09)
[Walk-Through] Referrals Reports (1:26)
[Walk-Through] Google Ads Reports (7:24)
[Walk-Through] Search Console Reports (1:34)
Social Reports (4:24)
[Walk-Through] Social Reports (3:47)
[Walk-Through] Campaigns Reports (1:56)
Behavior Reports (2:43)
[Walk-Through] Behavior Reports (4:23)
[Exercise] Content Navigation
[Walk-Through] Site Speed Reports (3:03)
Site Search (3:10)
[Walk-Through] Site Search Reports (2:22)
Module 3: Campaigns
Tracking Campaigns (6:09)
Best Practice for Tracking Campaigns (8:17)
[Quiz] Tracking Campaigns
Linking Google Ads (3:00)
Conversions in Google Ads (4:15)
Module 4: Customization
Metrics and Dimensions (1:35)
[Quiz] Metrics and Dimensions
Creating Dashboards (3:39)
[Walk-Through] Creating a Dashboard (3:49)
[Resource] Dashboards
Creating Custom Reports (3:20)
[Walk-Through] Creating a Custom Report (3:56)
[Resource] Custom Reports
Export Data (2:48)
Adding Notes (1:29)
Segments (3:31)
Custom Segments (3:35)
User and Session Segments (1:48)
Data Scopes (1:42)
[Walk-Through] Segments (4:16)
[Quiz] Segments
[Exercise] Segments
Sharing Assets (3:27)
Module 5: Conversions
Conversions (9:00)
Identifying Goals (2:56)
Assigning Value (2:46)
Destination Goals (5:02)
Additional Goal Types (2:22)
[Walk-Through] Conversions Reports (3:50)
[Quiz] Goals
Ecommerce Tracking (7:44)
[Walk-Through] Ecommerce (3:36)
Understanding Attribution (7:05)
Attribution Models (5:50)
Module 6: Advanced
Best Practices for Administration (3:44)
[Quiz] Administration
Default Page (1:38)
Regular Expressions (6:07)
Examples of Regular Expressions (2:50)
[Quiz] Regular Expressions
[Exercise] Regular Expressions - Part 1 (1:55)
[Exercise] Regular Expressions - Part 2 (4:17)
Filtering Data (4:37)
Filter Order (1:42)
[Walk-Through] Filters (3:02)
[Quiz] Filters
Event Tracking (2:54)
Examples of Event Tracking (8:07)
Data Import (2:56)
Uploading Cost Data (5:23)
Google Tag Manager (3:38)
Setting up Google Tag Manager (6:47)
[Walk-Through] Tracking Pages with Google Tag Manager (3:23)
User ID (1:56)
Measurement Protocol (3:45)
BONUS: App + Web Properties
Overview of App + Web Properties (7:34)
Parallel Tracking (7:32)
[Walk-Through] Parallel Tracking (2:18)
Conclusion
Thank You (0:45)
Final Course Quiz
Certificate and Feedback
Bonuses
Becoming Certified
Practice Quiz
Discussion Area
[Walk-Through] User Flow Report
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